Helping brands thrive in the digital world
I am a Product Design coordinator at Banco Pan, creating digital products that make a real impact on business and experience. A native of Rio, living in São Paulo, passionate about design.
de experiência em design.
de experiência liderando times.
entregues em fintechs, bancos e e-commerces.
de usuários impactados por produtos que projetei.
My work goes beyond aesthetics: I connect brands and people to drive sustainable growth and brand value. As a design enthusiast, I believe good solutions must be creative, functional, and strategically aligned with the business. Putting the user at the center, integrating data into the creative process, research, and ensuring visual consistency are principles I apply to every project—whether a rebrand, creating a design system, or optimizing the journey.
I have a keen eye for detail, am proactive, inquisitive, and experienced in leading multidisciplinary teams, always data-driven and agile. I hold a degree in Advertising, but design is where I found my space to unite creativity, strategy, and my true passion. My career spans fintechs, banks, e-commerce, and agencies, delivering high-impact projects for companies like Buscapé, Banco PAN, and Zoop (now iFood Pago).
Summary
How I can help you:
Leadership
I lead teams, structuring processes, guiding strategic decisions, and driving impact in every delivery.
UX/UI Design
I deliver functional and attractive interfaces, combining aesthetics, data, and impactful results.
Visual Identity
I create memorable, consistent brands aligned with the essence and strategy of the business.
I come from fast-paced industries, tight deadlines, and heavy delivery demands.
In my background, I started my professional journey in advertising agencies and soon moved to startups. I adapted to high-demand environments requiring speed and commitment to results. I strongly believe in the mantra of failing fast, correcting, and succeeding to keep delivering results through continuous user testing. I am detail-oriented and always thinking about evolving the product consistently while aiming for high team performance. I value teamwork, transparency, organization, processes, and constant feedback.
Design Principles
Business
Every design delivery must generate measurable business impact, whether in conversion, retention, or efficiency.
Consistency
Each interaction must maintain visual and experience standards, ensuring clarity and trust.
Collaboration
I work in synergy with Product, Technology, and other areas, fostering a constant exchange environment.
User-Centered
Projects should start from real user needs, balancing expectations and strategy.
Scalability
Solutions designed to evolve, reducing rework and increasing delivery speed.
Data-Driven
Metrics, research, and testing guide every design choice, avoiding purely subjective decisions.
Fun facts about me!
